Company
Experts in roll packaging.
Made in Como. Innovative solutions for industrial roll storage, transport, and protection.
A young company with deep technical roots
ROLL was founded in 2012 in the north of Milan, on the vision of Sergio Pini. Since then, we have rapidly established ourselves as a strategic partner for industries that demand more than off-the-shelf solutions.
Our team consists of expert technicians who speak the language of production. We understand the challenges faced by those who extrude film, print flexible packaging, manufacture paper, or produce technical textiles. We know that handling heavy reels requires resistance, safety, and a level of cleanliness that traditional wooden supports can no longer guarantee.
Today ROLL ships to more than 30 countries worldwide and exports more than 70% of its production, while maintaining the agility and direct customer relationships of a specialised manufacturer.
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14+
years of experience
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70%+
international export
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90+
solutions in catalog
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20%
average annual growth
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Six principles that guide everything we do
ROLL is not a generic pallet manufacturer. We are specialists. Six principles define how we work, what we build, and how we serve our customers.
1. Beyond the standard
We engineer custom solutions tailored to the specific requirements of each industry sector. When the catalog product is not the right answer, we design a new one.
2. Protected innovation
We hold a portfolio of proprietary, exclusive solutions backed by multiple international patents. Innovation is not just our marketing claim; it is documented in the patent register.
3. Multi-material approach
Plastic, paperboard, metal. We select the optimal technology — injection moulding, rotational moulding, carton, metal carpentry — for each individual application requirement. The right material for the right job.
4. Lean efficiency
A streamlined organisational structure designed to deliver the best performance-to-cost ratio. Fewer layers, faster decisions, lower overhead. The savings reach the customer's invoice.
5. Global reach
We export more than 70% of our production worldwide. Our customers operate in Europe, North America, South America, Asia, and Oceania. Local production, global service.
6. Safety and hygiene compliance
We replace nails and treated wood with advanced systems that comply with the highest occupational health, safety, and food-contact standards. Cleaner, safer, easier to handle in regulated production environments.
Our history
From a single technical idea to a worldwide reference in roll packaging.
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2012
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ROLL is founded on the vision of Sergio Pini, with the goal of creating dedicated packaging solutions for industrial rolls and reels. |
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2016
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First patent filed. The first protected ROLL solution enters the market, confirming the company's commitment to proprietary engineering. |
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2019
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First dedicated warehouse and first international trade fairs. ROLL is incorporated as ROLL SNC di Pini Sergio & C., and begins direct commercial expansion in international markets. |
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2022
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Patent portfolio expands to six. Launch of RECYCLO, the core stripper machine co-developed with GAVO Meccanica. |
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2026
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Portfolio reaches more than 90 solutions with sustained 20% average annual growth and exports to over 30 countries. |
Industries we serve
ROLL is the partner of choice for industries that handle, store, and ship cylindrical loads as a core part of their production process:
- Flexible packaging converters — film extrusion, lamination, printed packaging.
- Paper and tissue producers — large paper rolls, tissue parent rolls, hygiene products.
- Aluminium foil and metal coil converters — light-gauge foil for food, pharma, and industrial use.
- Textile and nonwoven roll manufacturers — technical textiles, geotextiles, medical fabrics.
- Pharmaceutical and food-grade roll producers — sensitive materials requiring controlled handling.
- Industrial recycling operators — separation and recovery of end-of-reel materials.
Want to know more about ROLL?
Meet the team behind the products, or send us a quote request. We respond within 24 hours.